Business & Technology

Jennifer Wang

Her startup helps Chinese immigrants to the United States find their way.


For recent Chinese arrivals in the United States, once-mundane tasks can become instantly challenging. Fortunately, they now have Dealmoon, a bilingual website that not only helps Chinese arrivals find online coupons and exclusive deals with high-end brands, but also provides guidance on how to apply for credit cards, driver’s licenses, and Social Security benefits. Well-known among Chinese stateside, Dealmoon has almost 7 million followers on Weibo, China’s Twitter-like microblogging platform, along with an app that’s been downloaded over 2 million times. Wang’s involvement was crucial to Dealmoon’s success, as she tailored the website’s appeal to female shoppers with beauty and fashion products. The site’s reach demonstrates both the growing power of Chinese wallets stateside and the enduring lure of American consumerism abroad.

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